Friday 26th February, 2010
This is the first interview with a marketing expert, and I have to say I was pretty impressed with it. The eBay entrepreneur in question is Alex Barbara who, along with his wife, started a dropshipping business using eBay back in 2005 (the same year I made my first dollar online I should add). Alex used to be in the navy and was living in England at the time. He decided that he didn’t want to work a 9 to 5 ever again and so he and his wife needed to come up with a plan. eBay was their answer.
Alex’s wife found some products in England that were selling for up to five times the original cost than they were in the U.S. The couple started to build relationships with the manufacturers and it just kinda grew from there over the next four months into an actual dropshipping business with sellers on eBay. It also helped that Alex’s wife was a salesperson as well (real estate etc.).
Since then they’ve managed to set up around half a dozen eBay stores and half a dozen “off-ebay” stores (by this I assume he means their own websites). Because they’re dropshipping they don’t actually carry any inventory at all — therefore no products just sitting around waiting to be sold.
So basically Alex and his wife are selling the products using little or no capital investment whatsoever. Once they’ve sold an item, they then purchase it from the manufacturer and deliver it straight to the client’s doorstep! Genius!
As they started off with their first manufacturer on an item that was just starting to come on to the market they have now become the sole distributor for that item on eBay. They have exclusivity. No other seller can sell the same items on eBay. Now Alex didn’t mention exactly what that item was, but it’s interesting to know that relationships like this can be achieved.
Alex says that the opportunities are endless, but that you should definitely know your product and become an expert in the field. That way people will regard you as being authoritative and that helps to build trust amongst both buyers and manufacturers. Alex also mentions a few more things that I won’t repeat here. I will say that the interview was very informative and got me thinking about what I can do in my own area to create income using the same, or similar, methods.
Till next time…
Thursday 25th February, 2010
Here are the reviews for the next set of videos in the “Fundamentals” section of “Getting Started”:
I think I can safely say, for the most part anyway, that I’m probably useless at “Call To Action”. Even on my money making micro-niche sites I never do the hard sell. I just let my (freakin’ excellent) content do all the talking for me and offer a few affiliate options to further “enhance” the content. I suppose in some ways that IS a Call To Action? I just don’t hit people over the head with it, that’s all.
UPDATE: Actually, now that I’ve seen the entire minute long video, what I do is not Call To Action at all… To be considered “Call To Action” requires red arrows and attention-grabbing terms like “Click Here Now” or “Only 3 Places Left” and the like. I can’t say I have ANY websites, thus far, that require things like that. maybe soon though?
A squeeze page is a page that is set up on your domain for the specific purpose of gathering information from your users that you can then use to market to them sometime in the future. Something like a page where people give you their name and email address so that they can sign up to your newsletter or something. Likewise, until now, I’ve had no reason to have one on any of my micro-niche sites, though I have filled out or used a TON of them on other people’s sites over the years!
Until now I always thought a squeeze page was one of those long-ass “Buy My Product Now”, one page sites with those made up testimonials and equally made up “Proof of my income” images etc? Shows you how confused I’ve been all these years!
I HATE list building, but I guess I’m gonna have to just get over it for this system. I think one of the reasons I dislike mailing lists (though I’ve subscribed to a few) is because I get tons of spam emails and I just don’t want to burden others with the same fate. Plus I would also have to come up with new stuff to email out on a regular basis. Actually, THAT’S the REAL REASON why I don’t want to get into mailing lists per se’ — I just don’t do the “regular” thing well! I am not a regular type person. Each day is different. I don’t wake up at a regular time, I don’t go to sleep at a regular time, hell, I don’t even eat at a regular time (and sometimes I’ll forget to eat altogether!). So the idea of putting out a regular newsletter just, well, scares me! Maybe this is something I can outsource?
I WILL build a list while I progress through the Shoemoney System. I’m just not looking forward to it, that’s all.
I’ve heard the term, but that’s about it! As it’s about sending out emails (I would assume via a mailing list setup), it’s understandable that I don’t know too much about it.
Apparently there are three main parts. The first deals with unsubscribing, in which you must 1: Set up a visible “unsubscribe” link. 2: You must honor that request within 10 days of receiving it. 3: You must maintain an “opt out” or “suppression” list.
The second part is to do with content compliance. You have to have accurate subject lines and “from” names/addresses in your emails. It has to be seen to be from a marketing company (apparently).
The third part is that you cannot send emails through an open relay. It has to be from a specific service or service provider, or your own email address. You cannot use false headers (I hate the emails that are sent to me, apparently FROM me! I can’t even block those ones!)
It’s interesting, however, that emails of a religious, political matter or Homeland Security matter are exempt from the CAN-SPAM act (I guess it’s an “act”, isn’t it?). It only applies to marketers. I see that Jeremy is amused by this fact as well. It’s also interesting to note that it’s basically ineffective at stopping spam, but it’s something that we (apparently) need to adhere to.
With all this in mind I probably get very few emails that would legitimately pass through the CAN-SPAM criteria. Very few indeed!
I guess if you want to know more about CAN-SPAM then it’s easy enough to Google it?
Cookies are what you have with milk. Just kidding. Cookies are a way to track what you’re doing on the internet. Probably 95% of all websites have cookies that they throw at you. When you login to your Yahoo mail with your browser you’re probably using a cookie to remember your password. Same thing with forums, chat rooms, Twitter, Facebook etc. Cookies are EVERYWHERE!!!
I once saw a TV drama series in the 90′s about a software company that was focused on creating a cookie, week in, week out (amongst other things). I never did find out if they ever got around to finishing it, but I remember they kept on saying how “top secret” it was. It was a silly show and the series only lasted a short time.
Conversion is all about the money! If people don’t convert, then you don’t get any money. Simple as that! So it’s your “job” as an internet marketer to get people to convert on your site — whether it’s to watch a video, sign up to your newsletter, or buy a product. It’s all about conversion.
A landing page is a page on your website that is set up to help “convert” your potential customers. Basically, as almost every page on my various websites could be considered as landing pages (except for my privacy policy pages etc.), my entire network of websites would be my landing pages. If that makes sense? I guess what I’m saying is that almost all of my pages on my websites have some form of “conversion” to them — mostly affiliate links.
Of course this would probably differ on other people’s sites, depending on the way they’re set up?
CPA stands for “Cost Per Action”. It’s basically when you determine the worth, to you, of a certain action. For instance, if someone signs up to your mailing list and that’s worth, say, $5 to you, then you could pay that same person $2 for signing up and still profit $3 from the transaction. It is a Cost Per Action — An action that the person completed.
A domain is something like “ebay.com” or “google.com” or “shoemoney.com”. It’s a name that you register that you can then set up a website on. It’s not necessarily the name of the website (or blog). For instance you can register bakedbeans.com, yet your site could be called “My Adventures With Bouncing Castles” or whatever. Now I don’t know why you’d want to have such a silly site, but it’s just an example.
Top Level Domains (or TLD’s) are .com, .net and .org.
Social media includes sites such as Twitter, Facebook, StumbleUpon, Digg etc. It’s basically sites in which users can be social with the media they find, interact with others, link to other sites and media, give their status etc.
As Jeremy explains it: Web 1.0 is downloading from “old school” websites (as in ordinary sites). Web 2.0 is where users can upload to the web (like YouTube or FailBlog etc.) Web 3.0 is more like a sideways criss-crossing between sites and linking a whole lot of different sites together and sharing.
CTR stands for “Click Through Ratio”, which is the percentage of times an ad has been shown versus the amount of times it has been clicked. So if your CTR is 10% and an ad was shown 100 times, then it was clicked on 10 occasions. Simple!
URL shortening is basically the process of shortening a long URL and making into a short one. fans of Twitter know how to do this already through services such as bit.ly and tinyurl.com. One thing I wasn’t aware of though was explained in this very short video, and that’s the customization of a shortened URL that can be done on bit.ly. I’m definitely going to try that out next time!
That’s about it for now. I will cover the various “Creating A “whatever” Account” in the next few days or so. Like the “Fundamentals” there are more than a few of them to get through. Obviously I won’t cover the accounts that I’ve already written about in previous posts (such as Google, eBay etc.) cause there’s no need to.
Until tomorrow!
Wednesday 24th February, 2010
Yesterday I gave a brief rundown of the topics included in the new “Getting Started” section of the Shoemoney System. Today I’ll talk about some of the topics in more depth. Keep in mind though that I won’t get too detailed about just what exactly is in the videos. It’s just an overview.
Jeremy just gives a quick rundown on what to expect with these videos. I say “quick” because the entire video only runs for about 50 seconds so, needless to say, there are no revelations or “get rich” tips here — Just an intro stating that these videos are meant to be seen as a “video glossary” more than anything else.
Now you have to keep in mind that this portion of the System is aimed squarely at the beginner, and there may be some people out there who have absolutely no idea what video marketing is — Hence the basic title. In this () video, Jeremy just lets you know that video is hot right now and that many, many products are sold through video marketing. Of course that wasn’t always so, but faster and faster broadband means that uploading and viewing videos is easier now than it ever was — coupled with the fact that good quality video cameras are so cheap nowadays! Even Amazon.com are getting into the act!
Now so far I’ve managed to avoid putting videos on most of my sites, but I can see that’s gotta change!
This video is a quick rundown on link buying and selling. Essentially if your website or blog is popular enough for various companies to come calling and offer you some money to link to their site or product (and you accept it), then that is link selling. Beware, however, that Google does not like this at all because it artificially inflates the perceived popularity of the site who’s bought the links so, if you do this, you should try to make the link a “nofollow” one if possible.
Likewise, link buying is when you buy a link to your own site from another site. Once again Google doesn’t like this practice, so be careful.
Personally speaking I don’t bother with selling OR buying links. It’s just not worth the hassle to me. I know of quite a few people who do this though.
Pay Per Click is basically what the name says, and it’s something that is bread and butter to most websites, whether it’s buying or selling. There are many forms of PPC, such as text link ads, PPC through media buys, or through social media such as Facebook and MySpace.
Just about everybody has heard of Google AdSense. They’re the little text link ads that you see on a lot of websites, and publishers (as in website owners) make money by having other people click on those ads (but NEVER click on them yourself or tell your friends or family to click on them or you might end up being banned). Likewise, you can “buy traffic” to your sites by setting up a PPC campaign through Google AdWords and other networks such as MSN and Yahoo.
As this video (along with others in this section) only lasts for about a minute or so, there’s not really a lot you can say about Pay Per Click at this stage, but it WILL be looked into in more depth in coming videos.
Crowd sourcing is a term that I hadn’t really heard about before, so it was interesting to hear a little bit about it. Basically it’s about “listing” a particular job, such as a graphic design or logo for your website for instance, at and then seeing what other people (the “crowd”) come up with. You continue to work with the crowd as they, independently of one another, design and redesign your graphic. When you see something you like you can pay that particular designer for that graphic. Not a bad system!
Apparently it costs something like $50 or so to list your job, and whatever you deem as an appropriate sum of money for the winning result.
Likewise this is a topic which will be looked into more thoroughly at a later stage.
A quick rundown of CPC (Cost Per Click) and CPM (Cost Per 1000) advertising and how they work. For instance you might pay 1 cent for each time someone clicks on one of your text links campaigns (CPC) or pay 50 cents for each 1000 impressions, or views, of a particular campaign (CPM). This is the same principal if you’re earning money through either of these methods.
As far as buying is concerned you might want to start off with CPC advertising (through AdWords for instance) as you’ll only pay for each click. Down the track you might switch to CPM or even try a combination of the two.
For those interested, “M” is Latin for 1000.
Link building is simply building links to your own website. Some of these links will happen naturally as your site becomes more well known but, initially, it’s something that you need to kick-start yourself and continue to work on whenever you can. The more links you have to your site, the higher you’ll get in the SERPs (Search Engine Results Pages). The higher you get in the SERPs, the more traffic to your website. And the more traffic to your website, the more money you’ll make! Easy, right? :-)
The more information you can gather about who comes to you website, the better off you’ll be. With website analytics you can see where your potential customers are coming from, what they’re looking at, how long they spend on your site, what keywords they used to find your site, what links they’re clicking on when they get there, where they’re exiting and much much more. Not only that, it’s just cool to look at all the stats. Well, it’s fun for me anyhow!
I can’t say that I’m any the wiser on this topic, but media buying is buying media on very large sites, such as Facebook and MSN. Actually I take that back. I understand the concept, but not the reason why. Mmmm, that’s not true either. I understand why you would do so, but not HOW you would do so. Damnit! I could figure out how you would do so, because I would assume that it’s pretty straightforward, I just….. Nah. Stuff it! I understand it all, but I don’t understand any of it. I guess because it probably requires LARGE SUMS OF MONEY I feel that I don’t need to know about it just yet. Yup, I think that’s it. The money thing is the stumbling block for me. Maybe in a few months time I’ll comprehend it a little better.
As Jeremy says at the very end of this video “Media buying is just buying a huge bulk set of media packages on websites”. Enough said!
A web host is a place on the internet which hosts your websites. Simple enough, yeah?
Shoemoney Quote Of The Day in regards to hosting your site on your own computer (using a “normal” internet service plan) — “You could service one or two people but then your complete uplink will be down”. Guess you have to see the video to appreciate it. Sorry…
Me personally? I use Hostgator. Cheap and effective!
I have to say I was initially a little concerned by this topic and it had me thinking “Now where is Jeremy leading us to, here?” I needn’t have worried though as it was just simple stuff that won’t get you into trouble. It’s simply a mixture of anchor text and URL shortening as far as I can see. A little bit like using tinyurl.com or bit.ly for example. Anyone using Twitter will understand what I mean.
You just turn an ugly long-ass affiliate link in to a much shorter and prettier one, that’s all. Apparently that’s called link cloaking.
OK, that’s enough for now. More tomorrow. Stay tuned!
Tuesday 23rd February, 2010
Due, I expect, to feedback and possibly some criticism from users of the Shoemoney System, Jeremy and the gang have decided to release a whole lot of “mini-videos” that deal with the fundamentals of the System, as well as setting up the various accounts that need to be done to increase your success rate with making money online. I do remember Jeremy mentioning something about this in an email (I think), but I was probably too busy at the time to fully comprehend it. In fact I didn’t even notice the slight change to my Dashboard until today.
Apparently Sunday was the day that they took all that sort of supplementary material and released it all at once — Setting up a separate section on the left hand side of the Dashboard called “Getting Started.” I’ve had a quick look (and an equally quick copy-and-paste) and there’s around 30 or so new videos in there. They’ve also put a couple of the previous videos in there as well (but strangely not the “Creating An AzoogleAds Account” one?)
I can only assume that, from now on, the core content will be all the real money making content that some users have been expecting. Rather than write about the videos today, I will just give a brief overview of the topics covered for now. You’ll have to wait another day or so for the upcoming reviews of them, but I’ll probably only cover half a dozen videos or so each day. They’re short enough, but there’s quite a few of them to cover. Anyway, here are the topics covered:
Videos in the “Fundamentals” section of “Getting Started” include:
Videos in the “Creating Accounts” section of “Getting Started” include:
Phew!! Anyhow, until tomorrow…
Monday 22nd February, 2010
Wow! This is the end of Week Four of the Shoemoney System and I’m already in front, money wise — and without a huge amount of effort I should add. I have worked at it though. Not as much as I’d like (and as I intend to do over the coming months), but it’s a good start at least.
Like the video that I wrote about the other day, this is a continuation. The last video talked about listing an item on eBay, whereas this one talks about buying an item from eBay.
Once again it’s very straightforward, with not a lot of revelations that I didn’t already know about. It’s just a good step-by-step approach to buying items on eBay, what to look for in regards to seller feedback, understanding the postage costs, how exactly to bid on the item (though, in this case it was a “Buy It Now” item, how to go through the process of paying for it etc. Fairly low-key stuff, but stuff you need to know nonetheless. And, of course, a good resource for someone starting out.
Because the past two videos are about arbitrage on eBay, I will report that Jamie was able to make a little over $100 U.S. profit from just the one transaction. I won’t give details, but if you’re in the U.S. it’s gonna benefit you greatly by following the process set out in these videos. It’s just a shame I’m not based in the U.S. — but I will think up ways of getting around that problem, I’m sure.
Until tomorrow…
Sunday 21st February, 2010
I’ve been having some internet problems of late which has prevented me from updating every day. However I have been writing everything down on paper, so I wouldn’t fall too far behind, and I’ll add them when I’m able to.
The good news is that I’m up on the money so far. Not by a lot, mind you, but I haven’t had much of a chance to promote products and work on articles for the newer sites. I have managed to work out a suitable solution for keeping the money made from the Shoemoney System separate from money made from my pre-existing sites.
How exactly have I made the money, you ask? Well, I’m trying to approach things systematically, using ONLY the methods shown, thus far, in the Shoemoney System. I’ve resisted the temptation to throw in a few of my own sure-fire methods. So far it’s been pretty even, with offers completed through AzoogleAds, products sold through Clickbank and, of course, Google Adsense. To speed things up a bit I have placed a link or two from some of my established sites to the new ones — just for indexing purposes though, really. After a couple more days I will delete the links through as they’re not really that relevant for the new sites.
I should add that I’ve found that it’s always good, wherever possible, to fast-track my new sites this way as it usually just takes a few hours or so for Google to come crawling. Some links I leave up, because they’re relevant, while others I’ll take down again once they’ve done the trick.
Saturday 20th February, 2010
In this video, Jeremy shows Jamie how to list an item on eBay (U.S. eBay to be exact). Already I can see some potential problems in regards to me being able to do exactly the same thing as I’m not based in the U.S., so I don’t have the benefit of being able to play the Canadian market off with the U.S. one. In fact I’m not so sure that I will be able to actually play any market off against another as I’m a little remote where I live.
The problem is basically shipping. I’m so far away from where most of the action is that
a.) Shipping costs quite a bit just to get here
b.) Likewise, shipping costs quite a bit to send elsewhere, and
c.) Shipping takes a lot longer to reach its destination than it does in a more “connected” country.
I’m not saying it’s going to be impossible though. Just harder for me to do than it is for Jeremy and Jamie.
It’s a fairly standard walkthrough on how to list an item on eBay so I won’t go into it. As with many other things, there’s probably some great video tutorials on YouTube that will pretty much explain it all, so just do a search. There were a couple of good tips that Jeremy added but, once again, you could probably get that on other videos as well.
Until next time…
Friday 19th February, 2010
I’ve not done anything much online today so I don’t really have much to report. I did sign up for a new affiliate program — not one that was recommended by Jeremy but one that I found using some of the tips I’ve learned by doing the Shoemoney System. The good thing is that it fits in well with some of my micro-niche sites and I probably wouldn’t have even known about it if I wasn’t doing the course.
Another cool thing is that I’ve been selling products through Clickbank — plus a bit of AdSense — and I’ve managed to pass the $200 mark ($233.64 in fact) which, of course, has paid for the first month’s fees. Just as well as I’ll soon be billed for the second month. Still, so far this course has cost me nothing, and that’s a good thing!
Until tomorrow!
Thursday 18th February, 2010
In this video, Jeremy explains to Jamie a little bit about eBay and its beginnings. Jamie does know a little bit about eBay so she, at least, knows that it’s an online auction site — even if she’s never actually used it herself.
Now I have to add that I don’t want to necessarily say anything bad about Jamie as she seems like a sweet girl but, sometimes, she’s a little bit “grating” on the ears because she just seems a little too clueless at times. Then again, as I’ve explained in earlier posts, I have done quite a bit of buying and selling on eBay — along with affiliate marketing through their eBay Partner Network — so to have a complete noob such as Jamie would probably be a good thing for the noobs starting out with the Shoemoney System. And, so far, the System is geared towards complete noobies (but I expect it will start to pick up quite dramatically from this time on).
But I digress. Jeremy has had quite a bit to do with eBay over the years, with buying and selling products and affiliate marketing. In fact he even based his own “AuctionAds” affiliate program on the model (but of course it had a few really cool things that eBay never has had), and then sold the network for a tidy little sum.
As with many of the introductory videos, Jeremy takes us through the process of signing up for a normal buying and selling account. Once again it’s step-by-step and very easy for someone who’s just starting out to go through. This video is a little different in that a bit of editing has been done which results in Jeremy talking to us directly through the camera, rather than actually going through it step-by-step with Jamie.
I won’t describe the process here as it’s pretty straightforward. plus there’s probably a TON of similar videos on YouTube and other sites, though I’ve not actually looked.
Once that’s done it’s back to Jeremy and Jamie. Jeremy explains the different aspects of selling on eBay, such as “Buy It Now”, running auctions and setting reserve prices. Apparently Jeremy does a lot of his own buying through “Buy It Now”s because he doesn’t really want to be bothered with waiting around and bidding on stuff — plus he has the money of course. Personally I would like to get to the stage that, if I ever want something on eBay, I can just throw down a huge bid and basically blow everyone else out of the water. I think that would be cool to do, but you need the cash of course!
They guys search through some of the listings on eBay to find the market difference between the exact same items for sale in the U.S. and Canada. Buying from one market and selling in another for a higher price (known as arbitrage) is one way to generate online income — but you really need to do your research and know what you’re doing or else you could wind up in all sorts of trouble.
I also noticed that the next two videos will probably cover just exactly how to do this, but they’re greyed out in my dashboard and “coming soon”, so I don’t know for certain. If that’s the case then I’m not sure if I will say too much more about it here on the blog, as I would consider this as giving away a bit too much information. I can say though that video was a pretty entertaining introduction to using eBay for arbitrage, and to stay tuned for the next report.
Until next time…
Wednesday 17th February, 2010
Even though I spend a lot of time researching, writing articles, programming and designing my micro-niche websites I’m not always able to spend huge amounts of time on the internet. This is both good and bad, of course. Good, because I get to spend time on my REAL life (ie. offline) and interact with friends and family and concentrate on the other things in life. Bad, because it means that my progress might not be as fast as I would like it.
But that’s OK as well. As long as there IS some progress then I don’t mind. I was on the internet for years creating my own websites before I ever made a dollar doing so — and, like many people, I started with AdSense. Once I started making money though I was hooked! My wife didn’t quite understand the possibilities with it though, which I always found disappointing. I tried to explain the benefits of compounding our earnings by building up my sites and adding new ones, but she felt that it was just too much hard work for too little return. She didn’t fully agree with my desire to buy certain eBooks and thought that they were a waste of money. Many were, but then I didn’t spend that much on those ones.
Some eBooks, although useful, just didn’t agree with me once I finally bought and read them (even though they showed promise beforehand), so I never bothered to implement them. There were a few eBooks, however, that were REALLY informative — and I made some good (and fast) money using their tactics. I won’t name them here though — mainly because the methods no longer work well any more.
It sounds a bit strange I suppose, but one of the benefits of my wife leaving me is that I no longer have those negative and regressive influences in my life. I’ve muddled through in the past couple of years and never got around to actually concentrate on making money online because I just felt so depressed, but I still believed that there was good money to be made on the internet and I no longer had someone in my daily life filling me with doubt that it couldn’t be done. My wife told me on a couple of occasions that “Yeah, you can make money online if you already have money to begin with, but we won’t really get anywhere”. I’m glad that I didn’t really believe her on that score.
I think I was just trying to create enough income to give us more choices and more control with our lives and, in a way, I was doing it to make her happier. When she became sick and left me I no longer cared about making money, so I just kinda stagnated — almost.
I say “almost” because I did change a few things. For a start I changed my main income model. I began to remove the Google AdSense ads from some of my sites and replace them with eBay products. This made a lot of sense because the AdSense ads on these sites were just plain stupid and annoying because they just didn’t show the items relevant to my micro-niches. With a bit of effort I could get VERY relevant results with eBay and this, in turn, increased my earnings quite dramatically. Just by changing a few things here and there! Within a month or two my online income had doubled without even really trying.
However, I think the MAIN reason why I did change my income model from AdSense to eBay was because I had to update my eBay code anyway. Commission Junction no longer had the eBay account because eBay decided to bring everything “in-house” and ditch CJ. The code HAD to be changed and this is what forced my rethink on the situation. And I’m glad of it too, I might add.
I guess, in a way, I’m more open to try out things that I wouldn’t have tried out before. Switch things around a bit. This is, in part, why I’m now doing the Shoemoney System. Even though I still have periods of depression I am working myself out of it and generally feeling good again. I’m excited about what the future holds. I’m eager to try out new things. Take on new challenges!
Anyhow, I think I’ll leave it there for now. Until tomorrow….

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