Shoemoney System Review & Overview

Saturday 13th March, 2010

In this video, Jeremy introduces us to Kara. Now I have to ask at this point, what is with all these girls? Why not have another guy in the videos every now and then? Then again, I can only assume that Jeremy has probably done his homework and discovered that his target demographic is primarily red-blooded alpha males who want to look at nice chicks while he’s explaining the “how-to’s” on a particular subject — and don’t get me wrong, they are nice women to look at… if somewhat a little distracting. Makes me wonder how his wife feels about it all though?

Anyway, I digress…. (FOCUS, FOCUS. Get back on target)

Today’s video concentrates on how to advertise your Facebook Fan Page. Kara is not new to social media and has used Facebook for a while now. She also works at nights as a bartender for a local club, which just happens to have its very own Facebook Fan Page.

Jeremy talks about how Facebook came up with their advertising method, leveraging both images and text to target a specific user rather than using just a simple “catch-all” effect. Now I have to say that I’ve never really noticed the ads on Facebook much (I have mentioned this fact in previous blog posts), so I didn’t realize that they were supposed to zero in on your specific interests. Now that I think about it I’m not sure I’ve set up my Facebook profile properly anyway, so the ads that are shown to me might not be that targeted?

I also didn’t realize that there was a “More Ads” link down the bottom of the page so I’ll check that out soon and see what ads are targeting me. It could be interesting because most of the stuff I say on Facebook, which granted isn’t much, is fairly trivial…

Kara then asked Jeremy about the big ads when she logs on to her page (man, I don’t recall ANY of this stuff? I think I must have a severe case of ad blindness!), however when it came to actually showing a sample page it did come flooding back to me — though I wouldn’t say the ads were big at all. Besides, I thought most of them were just more of those useless applications….

Jeremy goes on to talk more about CPM and CPC (which was covered somewhat in an earlier video) and the differences between the two. He also talks about how to set up a targeted ad campaign for Kara’s club/lounge — plus how to check the statistics to see what is, and isn’t working once it all goes live. Apparently the reporting is very good with Facebook and, as Shoe says, the numbers never lie!

Jeremy finishes up by adding a number of different images for the ad, to see which one of them gets the most clicks. Once that’s determined (I guess in the next video) the most popular image, signup/click wise, will be the final one used for the extended ad campaign.

Anyway, that’s basically it for today’s video. Until next time….