10 Mar 2010 @ 10:21 PM 

Wednesday 10th March, 2010

While the last video was all about creating a Facebook Fan Page, this video concentrates on optimizing your Fan Page so that you can get the most amount of fans possible.

Jeremy begins by saying that one of his methods of optimization includes the use of HTML. Now, while a number of beginners out there might be a little wary of using HTML simply because they don’t understand it or know how to use it, Jeremy explains that all the code needed will be shown in the video, as well as in writing just underneath the video, so it’s just a matter of simply copying and pasting the code, which can then be edited to your requirements.

Jeanne is not actually in this video as she was apparently ill on the day, however, Jeremy takes us through the process of optimizing Jeanne’s account on her behalf.

Jeremy navigates his way to a link down the bottom of the edit page which says “Static FBML”. Now FBML apparently stands for FaceBook Markup Language, which is similar to HTML (HyperText Markup Language) Yeah, whatever, Facebook!

Anyhow, Jeremy goes through the process of creating a new page, adding the optimized code (which is basically just been copied from one of his own Fan Pages, initially), editing the code for that particular page so that it suits Jeanne’s business, and a few other things (including a nice little tip or two). This is basically where the video ends, with the completion of Jeanne’s new Facebook Fan Page.

Jeremy suggests that you play around with the code a bit until you get something which suits your needs. Even if you are a complete HTML — Sorry, FBML — beginner you should try to get to understand what the code is doing and how changing a few simple things can dramatically change the layout. Plus it’s something that you WILL be using in the future as it’s very helpful and effective to know at least a little bit of coding in your online marketing endeavours.

I remember how difficult is was to learn HTML when I first started making websites over a decade ago — cause basically the whole internet thing was so new to me back then anyway. Still, I was able to pick up a few things here and there just by using Dreamweaver (actually I think the first software program I used was Claris Home Page? Anyone remember that?)

After a while I stopped using all the WYSIWYG programs and just started coding, or modifying code by hand, using a text editor. Since then I’ve learned a little Perl (a beautiful language), PHP (not a beautiful language at all), JavaScript and a few other things along the way.

So learning code is a GOOD thing, and it will only make your online marketing better!

Until tomorrow!

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