05 Mar 2010 @ 4:03 PM 

Friday 5th March, 2010

Continuing on from yesterday’s post, todays video was an introduction to Facebook advertising. Jeremy tells us that it’s about to get “hot and heavy”, so we’ll see if he’s right on this one. However, for this video, it’s just an overview of how it all works.

Now I think I must have some sort of “ad blindness” when it comes to Facebook because I can’t really recall any ad I’ve seen there. Not that that’s unusual as I have a general ad blindness for most webpages unless they scream out at me! I can’t say that’s a bad thing though. Quite the contrary in fact. As an affiliate marketer it pays to not automatically notice ads unless you’re specifically looking for them. Google AdSense beat that one out of me years ago!

Jeremy takes us to the Facebook advertising page where we can create or manage our ads (not that we have any at the moment, but still). Going to our “existing ads” shows us all the pages that we administer. For this demonstration Jeremy shows us how he creates a Facebook ad for the Shoemoney System, once again using the step-by-step method.

NOTE: I had to laugh when Jeremy was selecting the keywords for his ad. He had typed in “Money” and the suggested keywords from that were “Blackpool Pleasure Beach”, “Lucozade” and “I Love My Quilt”. WTF??????

Jeremy runs through a few more options — target audience, daily budget, starting date etc. He also touched upon whether to go for CPC or CPM. A decision not to be taken too lightly, it appears.

OK, that’s about it for now, I think. I’m just gonna go over to Facebook and drop a cool $1000 on advertising for my “Quilt & Lucozade Blackpool Pleasure Beach Vacation Tour”.

Till next time…..

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