Friday 29th January, 2010
Yesterday I only managed to post the first couple of methods from the “Ways To Make Money Online” video because of time constraints. Here now is Part Two….
Method 3: Contextual Ads — Jeremy gave a brief synopsis on contextual ads, such as those shown by Google AdSense and Yahoo Ads, and how they blend in with your site’s content. The ads are targeted to your actual content so if your site is about cars then the ads will relate to cars as well.
Jeremy went on to give the pros and cons of contextual advertising as he sees it. He explains how it’s quick and easy to set up and the results are almost instantaneous — at least it is if you have enough visitors to your site, otherwise you’ll have to wait a while until someone comes and clicks on your ads.
I should add here that you should NEVER UNDER ANY CIRCUMSTANCE click on your own ads (the ones showing on your site I mean). In fact don’t even tell your friends or family that you even have a website in case they feel like “helping you out” by clicking on your ads. The opportunities for making a large amount of money with contextual ads are too great and, if you click on your own ads, then you run the very real risk of being banned from the ad networks and not make another dime! I’ve seen enough people complaining about being banned on DigitalPoint and other webmaster forums and it’s just not worth the risk. This could be the start of a life-changing situation for you so you don’t, in any way, shape or form, want to jeopardise it!
OK, end of rant. Now back to Jeremy and Jamie. Jeremy suggested that contextual ads were a good way for people to start making money online but added that there were also downsides to it. For one you had limited control on what ads were shown on your site. You have a lack of editorial control. For instance, you might have a great site about jewelry but you’re showing ads for all of your competitors. Instead of buying something from your own site your visitors may end up going to another site and buy from there instead. Sure, you’ll pick up a few cents here and there from their clicks but you’ll be down on profit overall. Not a good thing!
Method 4: Affiliate Marketing — Jeremy explained that when he started to get a lot of money through contextual ads he decided to look further into it to see just why he was doing so well. He quickly realized that what he was effectively doing was driving people away from his site and to hist competitors sites instead. He was only getting, for example, a dollar where his competitors were getting $12 to $20 for every successful signup. It was then that Jeremy decided to replace the majority of his contextual ads to affiliate links so that he would get more money, pro-rata, for each successful click/sale. Before too long his profits increased threefold and, in some months, more.
Method 5: Direct Ad Sales — One of the more lucrative ways to make money online but also one of the hardest. It only works if you have a lot of traffic going to your site (in which case the advertisers start coming to you!) Jeremy explained how each of the major players in the mobile industry started coming to him asking for ad space on his site, and added that it’s often for the brand exposure rather than the clicks or sales.
Method 6: Selling A Product — The final method that Jeremy talked about was direct sales, adding that at one stage he was selling mobile phone accesories directly from his site.
In concluding, Jeremy said to start off with contextual advertising and then move on to the other methods of generating income as soon as you’re able to. He added that you could even do all the methods at once, as he has done in the past, and constantly test the waters as you go. He also said to make the most of your site statistics to work out why people were coming to your site, what they were doing while they were there, and where they went to when they left. Very sound advice!

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