Wednesday 27th January, 2010
Yesterday I wrote about the welcome video and it’s walkthough of the various sections in the Shoemoney System. Today I’m going to briefly talk about the first video. I did think about writing about the second video that was up there from day one, but I think I’ll leave that until tomorrow. After all it’s only a couple of videos a week, so I need to pad things out a little. Ease into it a bit. Plus I think a few of the things that are going to be talked about in the videos are things I’ve done already, I have plenty of time to dip in here and there at the beginning.
So on to the first video….
The opening video (kinda) introduces you to Jamie who, as it turns out, is a total noob when it comes to internet marketing and making money online (she’s also easy on the eyes I have to add :)). After Jeremy gives a brief rundown on Google and how it got into the email game with Gmail — initially starting off in the best viral marketing tradition by only allowing “invite-only” signups (I remember dozens of people asking “Have you got a Gmail account?”, “Can you get me an invite?” at the time).
Jeremy also tells us that he now uses Gmail for everything nowadays as it’s great on spam and can be accessed from anywhere. What follows is a step-by-step video account on setting up Gmail, complete with screen shots and commentary. It’s very straight forward and easy to follow, and Jeremy suggests to Jamie, and us, to approach it from a professional or business perspective and to not use a silly username.
After Jamie successfully creates her account, Jeremy takes her through some of the features of Gmail. He talks about the different folders, or “Labels” as Gmail calls them, and how you can set them up for various things — business, friends, family etc., along with signatures and filters that can be set up. After about another 30 seconds or so the video fades out and is over. Easy stuff I know, but if you’re new to the internet then it’s good to have a straightforward video like this explaining everything for you.
I have to say that I never bothered to sign up for a Gmail account in the past because I do all of my email on my own computer. I have to add that I pretty much have every single email that has ever been sent to me in the past 12 years or so – minus the spam of course. I think it runs to about 120,000 emails but they take up so little space on my hard drive that I never bothered about deleting them. Plus I sometimes need to go back and check a email from years ago. I’m glad Eudora has such a good search facility!
I probably will set up a Gmail account now, because I’ve heard elsewhere that it’s a pretty good thing to do anyway when it comes to marketing. Another level of security for instance. However I’ll think about it over the next week or two before I do so. I’m not in any hurry as such.
Anyhow, more Shoemoney System stuff tomorrow. Stay tuned…

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