Shoemoney System Review & Overview

Tuesday 16th March, 2010

Or rather, how to get your Facebook ads approved, as it were. Shoemoney flies solo for this video, and goes through the processes you need to know to get your ads approved by Facebook.

Much, if not all, of these requirements are set out in the Facebook Advertiser Guidelines, so you might want to go over there and check them out sometime (that’s if you want yo advertise on Facebook, of course). In point form, as they appear on the video, they are:

• 1. All Facebook advertising must comply with the existing privacy policy.

• 2. The guidelines are subject to change.

• 3. You need permission for multiple Facebook advertising accounts.

• 4. You need permission to automate the creation of accounts.

• 5. Links to the body of your ad must link to the same URL or domain.

• 6. Ads must send users to the same landing page when the ad is clicked.

• 7. No pop-ups when leaving or entering the landing page.

• 8. Landing pages can not trap users within their landing page.

• 9. No mouse trapping on your landing page.

• 10. Don’t be evil.

• 11. Ads can not require users to submit personal information.

• 12. Unless it is to enable a clear ecommerce transaction.

When it comes to your own site “referencing” Facebook, you must:

• 1. Ads may make limited references to Facebook.

• 2. Ads cannot mention Facebook whatsoever in the title, body or URLs.

• 3. Facebook site features can not be emulated.

For “Ad Copy & Image Content”, the main points are:

• 1. All ads must be related to the landing page content.

• 2. Ads must clearly represent what is being advertised.

• 3. Ads can not insult, harass or threaten a user.

• 4. Ads cannot play audio without the user’s interaction.

Next is “Prohibited Content. Once again the main points are:

• 1. Ads cannot be false, misleading, fraudulent or deceptive.

• 2. Ads cannot contain any of the following…

a). Offensive language or content, tobacco products, ammunition and weapons.
b). No gambling without authorization, scams or contests.
c). No get rich quick or money making schemes.
d). No adult or sexually suggestive content.
e). No adult dating sites, toys, videos or products.
f). No uncertified pharmaceutical products, spycams, or non-accredited colleges.
g). No inflammatory religious content, and no political/religious agendas.
h). No content that exploits political agendas, or misuse of hot button issues.
i). No hate speech of any kind.
j). No content that advocates against an organization, person or group.
k). No content that misrepresents a health condition in any way.

And, on the subject of “Data and Privacy”, the main points are:

• 1: You may not give data received from Facebook to advertising networks.

• 2. Your ads may not display user data.

• 3. You cannot use user data received from Facebook without user consent.

• 4. Any targeting of ads based on user attributes must be relevant to the offer.

There were other points made, such as “Subscription Services must be disclosed” and various “Regulations for ads with alcoholic beverages, copyrights and trademarks”. Jeremy stated several times throughout the video that pretty much EVERYTHING was subject to change at ANY time, with can make it quite frustrating for the advertisers involved. He did add that, although it can be a challenging thing, that it was well worth the time and effort involved.

So, on that note, I’ll leave it here for now. Till tomorrow!