Wednesday 10th February, 2010
Today’s video talks about some of the ways in which to find a market for your product, blog or website, and it’s basically a little lesson in social networking. There are no big secrets here in this video as it’s just an overview. Instead there’s some very sound and solid ideas all centered around one thing — participation. Yes folks, participation.
For people to know about you (without help from a search engine of course) one thing you can do is actively go out and seek them — either through blogs or through forums. Go out and find blogs in the same niche as you, or similar, and read what they have to say. If a blog post is interesting to you then comment on it. You don’t have to do the hard sell of your website at all — in fact in most cases it’s best not to — just write something worthwhile and people will click on your link if they feel you have something to offer. Don’t take into account whether the link will be dofollow or nofollow. That’s not the issue here. The idea is just to participate and get real people, not search engine bots, to go to your site. If they like it (and they have a blog or site of their own) then they might link to you anyway, so you will pick up some link juice if they do.
The same goes for forums. Pick a forum in your niche, join up, set up your profile page and then start posting. But don’t post stupid comments or any old thing that comes into your head. Post something worthwhile. Something of use to others. That’s the key to getting credibility. If you build it, and work on it, and participate, then they will come.
OK, I’m all fired up now! I’m gonna go and check out some blogs. Till tomorrow…

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