Shoemoney System Review & Overview

Sunday 7th February, 2010

I guess it’s the same for most people but I find the more I learn about something the more questions I have about it. I mean if I wasn’t interested in something I probably wouldn’t ask any questions at all because I simply wouldn’t care enough about it. One of the big questions as I watched this video was “If these guys at Azoogle, AdSense etc. know so much about the industry and what it takes to make good money on the internet, then are they publishers themselves? Do they make a killing on the net and, if so, why do they still work 9 to 5 jobs?”

I’m not saying that working a 9 to 5 is a bad thing of course, but the people who handle the accounts at these places must know soooooo much about how it all works. Like, does someone at the Googleplex (or whatever it’s called) who works on search engine stuff know enough about what it takes to grab a number one rank for a competitive keyword and just build a site to rake in the cash or what? Or are they under some sort of disclosure thingy that prevents them from getting their own Google AdSense account?

Likewise if someone at Azoogle advises Shoe about how to bring in more cash, then what’s to stop them from setting up a site to do the very same thing? One day I might find out the answer.

Not that it has any real bearing on what I’m doing, but I’m just curious about it. I mean it’s not like an account manager at AT&T advising a client on how to save money on their account or anything — because the AT&T manager is not in a position to start up a billion dollar multinational company the very next day to benefit from what they’ve learnt at the company, whereas basically anyone can start up a blog or a website with very little effort and start making money with it. And if you’re already in the industry and advising big clients on how to better monetize their websites then you’re already miles ahead of the crowd.

Which leads me to another related question — is there a big turnover of staff at these places, simply for the reasons outlined above? I’m sure somebody out there knows the answers.

But I digress! What about today’s video? Well, put simply, I found it fascinating.

Jeremy takes us through the offices of Epic Advertising (Azoogle) and introduces us to some of the people there. The introduction though raised another confusing question though. First Jeremy says that he’s been doing business with AzoogleAds for about 7 years then, not 10 seconds later, he says “I first started working with Azoogle 5 years ago”. Huh?

Now in the end it doesn’t actually matter at all. The only thing that matters is that Jeremy has been working with Azoogle for some time and it appears to be a great and successful relationship. That’s all that matters. It just threw me a bit when I first heard it, that’s all.

We’re introduced to Erin, who is Jeremy’s affiliate manager, who gives us a brief history of AzoogleAds and explains what section of the office does what as well as what some of the affiliate managers do (new account setups etc.). We’re also introduced to Matt, who is a senior manager at Azoogle. At first I thought “Hey, he looks a bit like Matt Parkman from Heroes”, but then when I looked closer he didn’t really look like him. I don’t know what I was thinking there?

Matt, Erin & Jeremy talked for a while about what sort of advice would you give new affiliates and the importance of being as original as possible in your approach to affiliate marketing. Later on we’re joined by Maggie, who is also a senior affiliate manager, and she offers some good advice as well, such as knowing your statistics and analytics and not mismanaging your expectations.

I don’t really want to say too much about what sort of tips were talked about so I’ll leave it there for now. All I will say is that the people at Azoogle seem committed to helping their affiliates to the best of their capabilities and they appear to be very approachable — which I think is unique in this industry. I mean I’m not a big marketer by any stretch of the imagination, but I can’t even tell you who to contact at eBay Partner Network or Google AdSense if you wanted to know something in particular. I just don’t know? Maybe if I was a big affiliate then I would have my own manager to talk to but, as it is at the moment, I don’t. Azoogle seem to be much more approachable from the get go.

It’s kinda daunting with all this “new stuff” to learn and implement, but it’s also exciting as well.

Till tomorrow…

p.s. Actually I’ve changed my mind again. He does look a little like Matt Parkman.